- What your agent writes
- Cold emails, follow-ups, and meeting requests.
- Who owns the standard
- VP Sales, Revenue Operations, and Compliance
Rules that usually apply
These are examples to adapt. Write your own rules in plain language, or use public rules, and every agent reads the same rule.
Specific opener
The first sentence names something specific to the recipient's company.
Claims need a source
No performance claim appears without a cited source.
Required language
The message includes the sender details and opt-out line your policy requires.
Length
The message stays within the word limit your team set.